Publication date: 25 February 2010
Customers can now take a new, enhanced "virtual tour" of ZESTRON America’s facility in Manassas, VA from the comforts of their own computers by visiting www.zestron.com . The expanded, web-based tour is designed to showcase the capabilities offered to support ZESTRON’s customers around the globe. While certain areas are secure and could not be shown, visitors to the site will have total access and detailed views of all customer support facilities including the application technology center, which houses numerous state-of-the-art pieces of equipment from leading manufacturers.
“The initial idea for a virtual tour came from a customer who conducted cleaning trials at our facility shortly after visiting our main competitor. The overwhelming positive reaction made us realize that we had not effectively differentiated our capabilities,” said Michael McCutchen, Sales and Marketing Manager, ZESTRON America. “In the past, customers needed to visit one of our four global locations to see an important component of what makes ZESTRON different in this industry. Not anymore. This project allows us to utilize the innovative technology of a 360-degree virtual tour to showcase our Technical Centers in such a way that customers can decide for themselves who is best equipped to ensure success.”
The virtual tour of ZESTRON America is only the beginning. Tours of each Technical Center in China, Europe and Malaysia are scheduled as part of the previously announced “Global Link” initiative. Once completed, the virtual tours will allow customers to assess the capabilities of each site prior to engaging in projects such as ZESTRON’s free-of-charge cleaning trials.
For further information about ZESTRON's products and services or to receive complementary samples, please email info@zestron.com or visit www.zestron.com.
